Tuesday, March 29, 2011

How Jewelry Design has Evolved 2

" Les Voyages Extraordinaires...Dubai." The collections of - Van Cleef & Arpels.
"The story begins as most fairy tales end with a heaven sent wedding between Estelle Arpels and Alfred Van Cleef in 1896. Estelle is a daughter of of a precious stone wholesaler and the siuster of an expert gemmologist. Alfred is the son of a diamond merchant in Amsterdam.
Since its oppening Van Cleef has incessantly developed it craftsmanship. creating refined jewelry collections that embody pure elegance and which pay homage to both beauty and femininty.

" Since its foundation, journeys have always been an intergral part of Van Cleef and Arpels' creations, both in terms of its search and prospection of its jemstone and its High Jewellry creations. To bring this concept of journeying to life, the Maison has grawn inspiration from four of Jules Verne's key novels: Five weeks in a Balloon,Journey To The Center of the Earth, From the Earth to the Moon and Twenty Thousand Leagues Under the Sea.

Resonating with the work of this famous 19th Century French Novelist,virtual explorer and visionary of genius, these creations are evasions into other worlds of marvels and magic. They required the Mains d Or of the Maison of Paris to use all their expertise, patience ingenuity and talent."

"Their creative audacity, together with the dazzle of shimmering jewels defiend as Stones of Character, has given birth to 100 pieces, each one unique, all richly coloured and highly diverse.
Art Dubai has enabled Van Cleef & Arpels to continue pledging in support od START, an art project which provides vulnerable children and children with special needs the chance to explore art and exhibit their works while having fun.
I took these pictures with the permission of one of the curator assistants at the Art Dubai Show, just in case.
As can be seen jewelry design has matured in style and technique in elegance and beauty since the days of my father and his peers. jewelry is the heart and soul of most women in terms of wear and appearences and it will always be the centerpiece of all designs in the market as well as in the arts.
It is not just the price of gold or the uniqueness of the diamond tha matters, it is in how they are assembled and worn that makes it special.

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